EXAMPLES
Integrated Report DesignReport
The Brief #1
THE CLIENT: OLD MUTUAL LIMITED
- Review and consolidate all of Old Mutual Limited’s corporate governance
collateral, frameworks and manuals. - Create clear and concise content for the group’s first Governance report,
adhering to all the requirements as outlined in King IV TM. - Create clear and concise content for the group’s first King IV TM apply and explain statement.
The Brief #2
THE CLIENT: PROFESSIONAL PROVIDENT SOCIETY OF SOUTH AFRICA (PPS)
To write, design and digitize the PPS Integrated Report focussing on:
- Clearly and succinctly articulate PPS’ unique value proposition.
- Telling PPS’ story through the use of high quality and innovative infographics.
- Digitize PPS’ integrated report on a dedicated integrated reporting website enabling stakeholders to access all the information online in a simple and clean format.
- Design an 8 page foldout brochure, leveraging off the key messages and themes within the integrated report, which will serve as a marketing document.
The Delivery
The physical PPS Integrated Report can be viewed here.
The Results
Since the release of PPS Annual financial results, online traffic has been driven to the dedicated integrated reporting site through the use of social media and targeted marketing and PR campaigns.
The PPS integrated report has received more than 20 times the amount of views, in just one month since release, than it did in the entire previous financial year.
PPS’ Facebook Account has seen fan growth of 44% since the release of the results campaign.
PPS’ Twitter following increased by 23% since the release of the results campaign.
